Curated works
WILDERNESS
ART DIRECTION | BRAND IDENTITY | MOTION DESIGN | CAMPAIGN
CONTEXT: A multifaceted senior design role for Festival Republic – the UK's leading music and festival promoter – working as the Creative Lead for Wilderness and The Great Escape. Responsible for maximising each brand's potential and delivering unique campaigns that drive sales and boost brand awareness in line with marketing and strategic KPIs to target core demographics.
CREATIVE: Deliverables included brand identity development, developing concepts and assets for global print and digital advertisement campaigns, video editing, animation, motion design, art direction, brand partnership integrations, on-site production scenography, and wayfinding.
PRINTWORKS
MOTION DESIGN | CAMPAIGN NARRATIVE | VIDEO EDITING | GRAPHIC DESIGN
CONTEXT: Broadwick Live owns and operates a diverse portfolio of venues, including Printworks, The Drumsheds, and Field Day Festival. Following the lift of Covid-19-related lockdowns, I was brought in on a contract to assist in the execution of reopening its venues.
CREATIVE: Working alongside a team of senior art directors, creatives, and strategists, my core duties included the visual planning and conceptualisation of events, including an award-winning Printworks campaign supported by a budget of £1 million for creative development, implementation, and advertising.
THE GREAT ESCAPE
ART DIRECTION | BRAND IDENTITY | MOTION DESIGN | CAMPAIGN
CONTEXT: Working with Live Nation and Festival Republic I was tasked with leading the design team for The Great Escape – England's leading festival for new music and independent artists.
CREATIVE: Deliverables included the development of a KPI-driven campaign to boost brand awareness and drive ticket sales, developing motion design and video assets and working in conjunction with the marketing department to deliver on core objectives.
BRIXTON JAMM
ART DIRECTION | BRAND IDENTITY | MOTION DESIGN | EVENT MANAGMENT
CONTEXT: Brixton Jamm is an events collective and hospitality group which owns multiple bars, clubs, and restaurants across the UK. As a Creative Designer, my role was to oversee all branches of creative strategy and visual content across a broad range of styles while targeting different customer demographics.
CREATIVE: Brand concept and development, campaign assets, animation, web design, and 3D motion, as well as managing a team of junior designers and working closely with the Events & Marketing Director to deliver on key business and brand objectives.
THE DRUMSHEDS
MOTION DESIGN | CAMPAIGN NARRATIVE | VIDEO EDITING | GRAPHIC DESIGN
CONTEXT: Alongside Broadwick Live, I worked with the former Drumsheds – an iconic nightlife and entertainment venue located in East London to help deliver on their business and brand objectives through creative and motion design.
CREATIVE: While on this account, I developed and delivered a range of creative assets ranging from video editing and animation to marketing and campaign assets – all driven by an understanding an alignment with business and growth KPIs.
