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WILDERNESS
ART DIRECTION | BRAND IDENTITY
MOTION DESIGN | CAMPAIGN
CONTEXT: A multifaceted senior design role for Festival Republic – the UK's leading music and festival promoter – working as the Creative Lead for Wilderness and The Great Escape. Responsible for maximising each brand's potential and delivering unique campaigns that drive sales and boost brand awareness in line with marketing and strategic KPIs to target core demographics.
CREATIVE: Deliverables included brand identity development, developing concepts and assets for global print and digital advertisement campaigns, video editing, animation, motion design, art direction, brand partnership integrations, on-site production scenography, and wayfinding.
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